Effective Date: May 2026

Introduction

Zo’s Good Burger (“Zo’s,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through compliance with this Privacy Policy (“Privacy Policy”). Please read this Privacy Policy carefully. This Privacy Policy applies to our website located at https://www.zosgoodburger.com, our mobile applications, loyalty and rewards programs, SMS and email marketing programs, online ordering services, and any other online or digital services operated by Zo’s Good Burger (collectively, the “Online Services”). This Privacy Policy explains how we collect, use, disclose, and safeguard information obtained through our Online Services, as well as the choices available to you regarding your information. By accessing or using any of our Online Services, you acknowledge that you have read and agree to this Privacy Policy. If you do not agree, please discontinue use of our Online Services.

Information We Collect

We may collect personal information that you voluntarily provide to us, including:

• Full name

• Email address

• Phone number

• Mailing address

• Payment information

• Loyalty or rewards account information

• Username and password (where applicable)

• Employment application information

• Catering or franchise inquiry information

• Other information submitted through forms, surveys, or customer support inquiries

  
  

We may also automatically collect certain technical and usage information, including:

• IP address

• Browser type

• Device information

• Operating system

• Mobile device identifiers

• Website interaction data

• Referral URLs

• Time spent on pages

• Analytics and advertising interaction data

• Approximate geolocation information

  
  

If you use a mobile application or location-enabled services, we may collect geolocation information when you grant permission through your device settings.

How We collect Information

We may collect information:

• Directly from you when you place orders, join rewards programs, submit forms, or communicate with us

• Automatically through cookies, analytics, pixels, and similar tracking technologies

• Through third-party partners and platforms you choose to interact with

Third-party platforms may include:

• Toast

• Paytronix

• DoorDash

• Uber Eats

• Google Analytics

• Meta/Facebook

• Instagram

• Tally Forms

How We Use Your Information

We may use your information to:

• Process online and in-store orders

• Facilitate loyalty and rewards programs

• Manage mobile app functionality

• Send marketing communications and promotions

• Respond to customer support inquiries

• Process catering, franchise, or employment inquiries

• Improve website functionality and user experience

• Analyze customer engagement and purchasing behavior

• Prevent fraud and maintain platform security

• Comply with legal obligations

We may also use aggregated or anonymized data for analytics, operational improvements, and business insights.

Marketing Communications

By opting into our marketing programs, you may receive:

• Promotional emails

• SMS/text messages

• Push notifications

• Rewards updates

• New product announcements

• Limited-time offers

You may opt out at any time by:

• Clicking the unsubscribe link in emails

• Replying STOP to SMS communications

• Adjusting notification settings within applicable mobile applications

• Contacting us directly

Please note that we may continue sending transactional or service-related communications regarding orders, rewards accounts, or account administration even if you opt out of promotional marketing.

Sharing of Information

We do not sell or rent your personal information to third parties for their independent marketing purposes.

We may share your information with trusted third-party providers that help operate our business and Online Services, including providers supporting:

• Online ordering

• Rewards and loyalty programs

• SMS and email communications

• Payment processing

• Website analytics

• Advertising and marketing

• Delivery services

• Hosting and cloud infrastructure

• Customer support systems

These providers may include:

• Toast

• Paytronix

• DoorDash

• Uber Eats

• Google Analytics

• Meta/Facebook

• Instagram

• Tally Forms

  
  

For example, certain loyalty, rewards, mobile app, and SMS communication services may be facilitated through Paytronix. You can review Paytronix’s privacy practices here: https://www.paytronix.com/service-provider-privacy-policy.aspx

Toast may also process certain customer and transaction information in connection with ordering and loyalty services. Toast’s privacy policy may be found here:

https://pos.toasttab.com/privacy

We may also disclose information:

• To comply with legal obligations or law enforcement requests

• To protect our rights, operations, or property

• To investigate fraud, abuse, or security issues

• In connection with a merger, acquisition, restructuring, or sale of assets

Cookies and Tracking Technologies

Our Online Services use cookies, pixels, web beacons, and similar technologies to:

• Improve user experience

• Analyze website traffic and usage

• Personalize advertising and promotions

• Measure marketing effectiveness

• Maintain website functionality

Cookies are small files stored on your device that help us recognize your browser and preferences.

You may adjust your browser settings to manage or disable cookies; however, certain features of the Online Services may not function properly if cookies are disabled.

For more information regarding online advertising and consumer tracking choices, visit: https://www.aboutads.info/choices

Third-Party Platforms and Links

Our Online Services may contain links to third-party websites, applications, and services, including ordering platforms and social media services.

These third-party platforms operate independently and maintain their own terms and privacy practices. We are not responsible for the privacy practices, policies, or content of third-party services.

Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to help protect your personal information.

Security measures may include:

• HTTPS website encryption

• Secure payment processing

• Encrypted data transmission

• Restricted administrative access

• Third-party secure hosting and infrastructure

However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Online Services are not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we become aware that information has been collected from a child under 13, we will take reasonable steps to delete such information.

Data Retention

We retain personal information for as long as reasonably necessary to:

• Fulfill the purposes outlined in this Privacy Policy

• Maintain operational and business records

• Comply with legal obligations

• Resolve disputes

• Enforce agreements

Retention periods may vary depending on the type of information and applicable legal requirements.

SMS Terms & Conditions

By opting into SMS communications from Zo’s Good Burger, you agree to receive recurring automated promotional and personalized marketing text messages to the mobile phone number provided.

Messages may include:

• Promotions and special offers

• Rewards and loyalty updates

• New menu announcements

• Event notifications

• Order-related communications

Consent is not a condition of purchase.

Message frequency may vary. Message and data rates may apply.

To opt out, reply STOP to any message.
For help, reply HELP or contact us at:

Email: hello@zosgoodburger.com

United States Operations

Zo’s Good Burger operates primarily within the State of Michigan and maintains information within the United States.

If you access our Online Services from outside the United States, you acknowledge that your information may be transferred to, processed, and stored in the United States.

Your Privacy Rights

Depending on your state of residence, you may have rights regarding your personal information, including the right to:

• Access your information

• Correct inaccurate information

• Request deletion of information

• Opt out of marketing communications

• Request information regarding data usage practices

Customers may also manage certain account information directly through their Toast or rewards program accounts where applicable.

To submit a privacy-related request, please contact us using the information below.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

When updates are made, we will revise the “Effective Date” at the top of this page. Your continued use of our Online Services following the posting of updates constitutes acceptance of the revised Privacy Policy.

Contact Us

If you have questions or concerns regarding this Privacy Policy or our privacy practices, please contact us at:

Zo’s Good Burger
Email: hello@zosgoodburger.com
Website: https://www.zosgoodburger.com